On Tuesday, Penn National confirmed that they, along with Greenwood Gaming and Entertainment will look to bring online sports betting to the Freehold Raceway in northern New Jersey.
With this, Freehold Raceway has become the third racetrack in the state to be involved with NJ sports betting. According to Fantini Research, who disclosed the original report of this, a retail sportsbook and mobile application have been in the works and could be ready very soon.
According to Fantini Research, who disclosed the original report of this, a retail sportsbook and mobile application have been in the works and could be ready as soon as before the New Year.
Penn National has been making a statement in the sports betting community, also being a part of the first Pennsylvania sports betting operation to open just before Thanksgiving. They also have a presence in West Virginia, partnering with William Hill US.
Also, Greenwood might, in the near future, use its Parx Casino in Bensalem, just outside of Trenton, too.
A press conference from a month ago, in a way, foresaw Greenwood’s presence in the Garden State, along with provider Kambi, saying:
“The contract … includes a provision for Kambi to support Greenwood Gaming with a potential sports betting operation in the neighbouring state of New Jersey.”
SugarHouse, which is based out of Philadelphia is proof that the New Jersey Sportsbook market can be lucrative, launching mobile applications in the state earlier this year and accruing over $870,000 from August to October.
Going back to 2017, Penn has always been interested in Freehold.
Freehold could also be in line for a cut of a $100 million proposed legislation brought by the Meadowlands and the Standardbred Breeders and Owners of New Jersey, which would have lawmakers provide the money in the form of purse supplements over the next five years.
Freehold would receive a near $2 million cut.
Now, they could have a horse in the race in the sports betting market.