Just when you thought the mega-deals between companies could be done in the sports betting scene, another one always seems to sneak up on us. Veteran gaming company Boyd Gaming and the FanDuel group agreed to a partnership to “pursue sports betting and online gaming opportunities across the United States,” according to Market Insider.
Not only are Boyd Gaming and the FanDuel Group two of the largest gaming companies in the country, they’re also quite diversified as well. Boyd Gaming will operate 29 casinos across 10 states upon the completion of two more acquisitions, per Market Insider. Couple that with FanDuel’s eight million customers and presence in 45 states, the possibilities are almost endless.
The agreement includes the following, pending state law and regulatory approvals:
– “Boyd Gaming will establish a presence in the online gaming and sports wagering industry by leveraging FanDuel Group’s technology and related services to operate Boyd Gaming-branded mobile and online sports-betting and gaming services.
– In turn, FanDuel Group will establish and operate mobile and online sportsbooks and gaming services under the FanDuel Sportsbook brand in the states where Boyd Gaming is licensed,” per Market Insider.
“Through this partnership, Boyd Gaming and FanDuel Group will be in excellent position to successfully capitalize as sports betting and online gaming across the country,” said Keith Smith, President and Chief Executive Officer of Boyd Gaming. “By joining forces with FanDuel’s nationally-known brand, as well as their considerable technical expertise and resources, we will be positioned to build market-leading sports-betting and online gaming operations in each state as they move forward with these new forms of entertainment. We will also see immediate benefits from our cross-marketing agreement with FanDuel, introducing millions of FanDuel customers to Boyd Gaming’s properties nationwide.”
“With more than 40 years of experience, Boyd Gaming is a leader in the gaming and entertainment space, and a natural partner as we continue to build a leading position in the sports betting market,” said Matt King, Chief Executive Officer of FanDuel Group. “There is incredible momentum in the sports betting space and we look forward to partnering with Boyd Gaming to bring the FanDuel Sportsbook to more customers across the United States.”
Where Boyd has gaming licenses, this deal will cover it, excluding Nevada. This does include the states in which Boyd has a market-access deal with MGM Resorts International. Boyd is currently on the way to acquiring four properties from the company Pinnacle and Valley Forge Boyd will have access in 15 states across the country, which represent 36 percent of the population.
There will also be an exchange of advertisement: FanDuel will advertise Boyd on their daily fantasy sports app and Boyd will advertise FanDuel to their current customer base. FanDuel is also launching a television product, too, so we could expect them to advertise Boyd there, too.