This past week, Turner Sports, the owner of one of sports industry-leading content providers Bleacher Report, reached a deal with Caesars Entertainment to develop sports betting content.
In addition, Caesars Palace in Las Vegas will be home to a brand new Bleacher Report studio which will be home to producing the type of content in which made the deal possible. The B/R studio will create a “wide assortment of gaming-themed programming” as well as editorial content to be distributed via the platform’s website, mobile app, and social media.
Turner Sports + Ceasars = Huge Reach
“The sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-themed content experiences,” said Lenny Daniels, President of Turner Sports.
“Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership. We’re excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-themed content experiences for our fans.”
“Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry,” said Mark Frissora, President and Chief Executive Officer for Caesars Entertainment.
“Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day.”
Reaching more than 250 million fans each month across Facebook, Instagram (9M followers) and Twitter, Bleacher Report will also prominently display Caesars as their sports betting partner across their platforms.
.@BleacherReport is building a studio within the sports book @CaesarsPalace, part of a new content/sponsorship deal between @Turner and @CaesarsEnt. Caesars will be the sponsor for all gambling-related content across Turner’s sports channels #SportsBiz pic.twitter.com/PsevzSJwoB
— Eben Novy-Williams (@novy_williams) February 7, 2019
With legal sports betting becoming more and more prominent, a deal that would have been thought of as impossible a year ago has arrived in unprecedented fashion. This is the 2nd major deal for Caesars in the past 2 months. Their exclusive deal with the NFL will see it’s first true push with the 2019 NFL regular season.
There is no mention of any content originating from Caesars in Atlantic City, NJ. One would assume the Caesars Sports Betting App in NJ will promote the new video-based content originating from the B/R deal.