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DraftKings Sportsbook Launches in New Jersey
Sports Betting is on its way to a state near you…..well, legal sports betting. The black market for wagering on sports in the United States looks to be falling by the waist side as New Jersey becomes the 3rd state outside of Nevada to offer a full feature sports betting platform to residents of the Garden state.
The first online sportsbook to go live in New Jersey will be the DraftKings Sportsbook app. Yes, the daily fantasy sports company who bombarded football fans with endless commercials back in 2015, along with FanDuel, has a NJ betting license and has partnered with land-based casino Resorts AC in order to launch a legal online sportsbook and casino in New Jersey.
Looking to use a familiar face to New Jersey sports bettors, DraftKings has just launched a new TV ad campaign with Charles Barkley. Playing in Philadelphia during the 1980’s and 90’s, along with publicly admitting to being a large sports bettor over the years, Barkley looks to be a wise choice for a regional coverage in NJ,DE,PA.
DraftKings Mobile Sports Betting App
Breaking news hit on Wednesday that DraftKings sports betting app had gone live in New Jersey. The state requires a 5 day testing period in which only a max of 500 users are allowed on the app in order for proper testing. The news broke on Twitter that an invite only process had begun for the DraftKings sportsbook launch in New Jersey. Subsequently, some screen-shots have begun to appear online, along with some criticism over the vig or juice listed for wager within the DraftKings betting app. For anyone who has been paying attention to the launch of Sports Betting in NJ, FanDuel has also been hit hard with daily screen-shots on Twitter pointing out their high than normal vig.
BREAKING: DraftKings Sports Betting app is in soft-launch mode today, which is invite only for state testing purposes.
— Bet New Jersey (@BetNewJersey) August 1, 2018
— EGR North America (@eGRNorthAmerica) August 2, 2018
— David Payne Purdum (@DavidPurdum) August 2, 2018
DraftKings has been preparing for more than a year to get its sports betting platform for mobile off the ground, adding it is working with state regulators to apply for operating licenses in states that have passed laws authorizing sports betting.
DraftKings currently has roughly 10 million customers in their DFS player database that can be utilized for a state by state legalized sports betting marketing approach.
DraftKings CEO Jason Robins:
“Our mission has always been to bring fans closer to the sports they love and now, thanks to the wisdom of the Supreme Court, DraftKings will be able to harness our proven technology to provide our customers with innovative online sports betting products. This ruling gives us the ability to further diversify our product offerings and build on our unique capacity to drive fan engagement.”
DraftKings Sportsbook vs. FanDuel Sportsbook?
What about DraftKings top rival in the fantasy sports space, FanDuel? Well, it looks like U.K. gambling powerhouse Paddy Power will be acquiring FanDuel in order to help build out their already robust gambling audience potential in the United States.
Paddy Power confirmed it was already in talks with FanDuel “to create a combined business to target the prospective US sports betting market”.
If a deal goes ahead, it is likely to be worth considerably more than the $48m that Paddy Power paid for a much smaller DFS site called “DRAFT” last year. FanDuel would bring over 6 million registered users or “gamblers”, into the newly merged company. DRAFT has previously hired quite a few FanDuel employees who were let go by the DFS giant earlier this year.
FanDuel investor @BradleyTusk on rising value of his investment due to sports gambling decision: “We think it doubles the value of our equity. And once states start legalizing sports betting and it becomes common practice, it could be more like 5 times.”
— Darren Rovell (@darrenrovell) May 14, 2018
DraftKings Sportsbook Bonus & Promo Codes
Which DraftKings Promo Code should I use? What is the best DraftKings Sportsbook bonus? DFS players went on this ride a few years back, now a much larger player base looking to make legal sports bets, will be searching out the same sports betting bonus information with the launch of DraftKings Sportsbook. One thing we can assure you, the New Jersey sports betting market will be extremely competitive, with the likes of FanDuel, William Hill, and Caesars all catering to a new sportsbook bonus market that is looking to lock in promo codes in order to receive the best bonus available.
LIST OF NJ SPORTSBOOKS OPEN NOW/COMING SOON
|LOCATION||SPORTSBOOK||ONLINE / MOBILE SPORTS||SPORTS BETTING TECH||LAUNCH DATE|
|Borgata||Open||Rumor is week of 8/13/18||IGT||Open|
|Ocean Resort||Open||Yes - launch TBA||William Hill||Open|
|Monmouth Park||Open||Yes - launch TBA||William Hill||Open|
|Meadowlands||Open||Yes - launch TBA||BetFair with FanDuel||Open|
|Bally's||Open||Yes - launch TBA||Scientific Games||Open|
|Harrah's||Open||Yes - launch TBA||Scientific Games||Open|
|Resorts||August 15th||Yes - launch TBA||DraftKings and SB Tech||August 15th|
|Golden Nugget||August 15th||Yes - launch TBA||SBTech||August 15th|
|Caesars||Summer 2018||888Sport||Scientific Games||Mid-August|