DraftKings 1st Retail Sportsbook in NJ
Already a tycoon in the daily fantasy sports industry, DraftKings is looking to become the next big brick-and-mortar sportsbook in the United States. Earlier this week, DraftKings and Resorts Casino in Atlantic City, New Jersey announced that they’ve been working together on a new retail sportsbook in NJ. The project is near completion as we can see from this tweet per DK Co-founder Matt Kalish:
For 6 years at DraftKings our product expansion was measured by lines of code, but this is nicer on the eyes pic.twitter.com/ZszAXMBHTI
— Matt Kalish (@mattkalish) November 15, 2018
DraftKings continues their slew of success, after announcing their plans for retail betting in Mississippi, too. Up to this point, DraftKings offered mobile and online wagering and they’ve been perhaps the most successful since the new sports betting regulations took hold last Spring. Just last week DraftKings announced a new innovative product called “Sportsbook Pools“.
“We are proud to partner with an industry leader in sports betting and open an innovative sports betting experience that only DraftKings Sportsbook at Resorts will offer,” said Mark Giannantonio, president and CEO for Resorts Casino Hotel, in a press release. “Once completed, the new on-property retail space will bring an immersive and entertaining gaming experience for our guests and sports fans alike, ensuring the best sports betting scene in Atlantic City.”
DraftKings Resorts, AC SportsBook Details
The facility is set to be equipped with things such as: five betting windows, a bar with food service, stadium-style chairs with phone chargers equipped, a VIP lounge and multiple kiosks. The 5,000-square-foot sportsbook will open on Nov. 20 in a space off the casino floor where patrons walk in off the Atlantic City Boardwalk.
“We’ve been working for months with the team at Resorts to make sure the DraftKings retail sportsbook meets the highest bar for quality and customer experience,” said Matt Kalish, chief revenue officer and co-founder of DraftKings. “We are tremendously excited to launch our first physical presence in the state with such a trusted partner, and to service their loyal patrons.”
Prior to this deal, however, Resorts had a deal with SBTech for sportsbook purposes. With this deal with DraftKings, it’s uncertain how this impacts that deal if at all.
DraftKings is looking to be atop the mountain of the emerging sports betting industry in the USA. Don’t think for a second that FanDuel, William Hill and BetStars will be just sitting on their hands as DraftKings makes moves.
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Name a better place to watch sports? We’ll wait. pic.twitter.com/Omk9NIuYdY
— DraftKings Sportsbook (@DKSportsbook) December 9, 2018