It appears the DraftKings sportsbook is inching closer and closer to launching as the DFS company reached agreement with Kambi Group, who will provide them with “technology and services selected to support expansion of DraftKings’ product portfolio” per a press release.
While complete details aren’t yet announced, what we do know is Kambi has long been in the sports betting business, and provide business-to-business sports betting services to licensed business-to-consumer gaming operators. This will be the missing link to DraftKings’ sportsbook, and help quicken the process of getting up and running.
DraftKings had already announced its intentions to partner with Resorts Atlantic City to offer sports betting in New Jersey, and immediately began its advertising with billboards across the state. With New Jersey up and running in physical locations, DraftKings can now enter the online realm as soon as they see fit, come the middle of July, when online sportsbooks will be allowed to launch. This is exceptional news, as expansion in their sportsbook is surely going to happen as more and more states pass bills for sports betting, but for the time being it will be just New Jersey users given the ability to legally place bets at the time of launch.
Kambi employs over 500 staff members, headquartered in Malta, along with offices in London, Bucharest, Manila, Sydney, and Stockholm. Their stock was up 15.28% after the announcement.