After being under congressional scrutiny and aggressively trying to disassociate themselves with gambling in every sense of the word, the newly rebranded FanDuel Group (formerly known as Betfair US) is looking to get into other gambling spaces.
According to Eric Ramsey of Onlinepokerreport.com, the group plans to “apply its branding” to an online casino in New Jersey, which will offer both slot machines and table games.
With the Supreme Court recently voting 6-3 to overturn the Professional and Amateur Sports Protection Act, it seems sites like FanDuel and DraftKings are moiving quickly — especially FanDuel!
As Ramsey points out, Paddy Power Betfair recently acquired FanDuel and is now the majority owner of the company. Under the Paddy Power Betfair umbrella, they plan to use FanDuel Sportsbook as their United States face of operations, which does include online gambling and horse betting.
Paddy Power Betfair also operates the Betfair online casino, which is also located in New Jersey. Along with FanDuel comes a well-known brand and database that was surely part of Paddy Power Betfair’s interest. After all, then-CEO and now President and COO Kip Levin indicated it was “very likely” that they’d use FanDuel in the United States, which is happening in the sports betting realm.
There’s already a FanDuel Sportsbook that is open in New Jersey and they have partnerships in place in New York and West Virginia as well. Along with the rebranding to FanDuel Group, Levin also alluded to the idea that the Betfair casino could be rebranded as well. However, it should be noted that Paddy Power Betfair will likely keep their TVG brand for their horse racing site, while everything else will transition to FanDuel in the United States.
Moving forward, though, the FanDuel Group will not be doing this alone—they have their third-party suppliers. The company also recently made deals with International Game Technology (IGT) (which is also an online casino supplier) and GAN to help with delivering bookmaking services for FanDuel’s sportsbooks.
Here’s a recent press release on that front:
FanDuel will leverage Paddy Power Betfair’s leading pricing, trading and risk management capabilities, which have been integrated into the IGT platform, along with a bespoke user interface to offer a best-in-class consumer experience.
Also involved in the Paddy Power Betfair and FanDuel deal was that the FanDuel Group also inherited partnerships with two other GAN and Golden Nugget, which are the two entities that are what help make up the Betfair online casino. GAN and CEO Dermot Smurfit are a leading tech supplier, which can handle both sports betting and casino games.
With this partnership comes with GAN “providing the logistics to power online casino and sportsbook operations in conjunction with PPB and IGT.”
New Jersey, which passed legislation for sports betting to be legal back on June 11, could be the home to a new FanDuel online casino in the next few weeks.
|LOCATION||SPORTSBOOK||ONLINE / MOBILE SPORTS||SPORTS BETTING TECH||LAUNCH DATE|
|Borgata||Open||PlayMGM Sports mobile app (Android only)||IGT||Open|
|Ocean Resort||Open||Yes - launch TBA||William Hill||Open|
|Monmouth Park||Open||Yes - launch TBA||William Hill||Open|
|Meadowlands||Open||Yes - launch TBA||BetFair with FanDuel||Open|
|Bally's||Open||Yes - launch TBA||Scientific Games||Open|
|Harrah's||Open||Yes - launch TBA||Scientific Games||Open|
|Resorts||Opem||Yes - launch TBA||DraftKings and SB Tech||Open|
|Golden Nugget||Open||Yes - launch TBA||SBTech||Open|
|Caesars||Summer 2018||888Sport||Scientific Games||Mid-August|