NJ Sports Betting: Revenue, Sportsbooks & Mobile Apps

NJ Sports BettingNJ Sports betting is off to an incredible start since June 2018. The total sports betting handle for retail and online sportsbooks is already approaching $1 BILLION in sports bets….yes, $1 Billion!


Residents from neighboring states like PA,DE and NY have been driving into NJ to bet since you must be physically in the state if you want to play on one of their online sportsbooks.




NJ Sports Betting Revenue

MonthTotal Sports Betting HandleRevenue
June$16,409,619$3,458,668
July$40,682,237$3,831,141
August$95,634,048$9,182,943
Sep$183,948,404$23,961,038
Oct$260,711,301$11,670,805
Nov$330,748,563$21,243,865

(Revenue metrics from NJDGE)



MonthNJ Online Sports Betting HandleNJ Online Revenue
August$21,714,157$3,123,281
Sep$104,885,673$12,567,785
October$174,369,684$8,839,162
Nov$238,615,611$14,446,570

(Revenue metrics from NJDGE)

NJ Online Sports Betting Revenue


NJ Sports Betting Regulations

To be an online sportsbook in New Jersey, you must be partnered with a brick-and-mortar facility. There are currently eight sportsbooks in the state, but there are plenty of NJ mobile betting apps, which began in August 2018 just before the NFL betting season.

Immediately after the Supreme Court ruling in May 2018, New Jersey acted on temporary regulations to let sportsbooks get up and running with permanent regulations to be enacted after 270 days. These dictate the taxation rate and address online sportsbook regulations.

Physical casinos are allowed to have up to 3 partners for online sportsbooks/mobile apps. There is a sports wagering license fee of $100,000 and it’s the same for a renewal.

Sports Betting Partnerships

FanDuel with Betfair

Not only do New Jersey locations have DraftKings, but they also have their main daily fantasy competitor in FanDuel, who recently completed a merger with Paddy Power Betfair. Gaming company IGT provides their platform for online sports betting. GAN is also involved with the infrastructure, too, helping with player account management among other things.

SugarHouse with Golden Nugget

Partnering together, SugarHouse and Golden Nugget are another online betting entity with Rush Street Interactive operating the sportsbook. SugarHouse offers a shared wallet for the online casino and is offered for Android and iPhone mobile betting apps.

With this, players can actually bet on individuals players performances as well as what the next play could be. They also offer a similar “Live Ticket” offering like DraftKings sportsbook. However, one thing SugarHouse has is a jackpot parlay option.

DraftKings with Resorts Casino

After the seal was broken and sports wagering was allowed, Resorts Casino and DraftKings partnered up, utilizing DraftKings’ 10 million player base to outbid other venues for the right to the first online sportsbook.

Utilizing DraftKings offers players plenty of things like interesting prop bets and a “Live Ticket” option where players can withdraw from a wager early. Resorts also has partnerships with BetStars and SBTech.

Borgata with MGM

Going live on August 22, roughly three weeks after DraftKings, Borgata and playMGM are another prominent partnership. Unfortunately, their app is only available for Android users, but have said they’re working on an iOS and web-based browser.

This operation will operate separately from their sister unit in Nevada. MGM has been making some noise in the scene, especially with a $200 million joint venture with GVC Holdings. MGM is also the official betting partner of the NBA and WNBA.

Future Online Sportsbooks

We can expect a continuous flow of new online sportsbooks and mobile betting apps in NJ. Monmouth Racetrack (partnered with William Hill US) has plans to launch an online presence and physical sportsbook. The central location of Freehold, NJ could attract massive crowds on NFL Sunday’s.

Parx Casino located outside of Philadelphia, has recently mentioned that they have applied for a NJ betting license, while preparing to launch their PA Sportsbook. This certainly opens door for what looks to be an insane interstate battle for sports bettors. With NY ready to approve sports betting sometime in 2019, the real winners for the foreseeable future will be sports bettors. One can only assume very attractive incentives and new player bonus money will be utilized to attract sports betting fans.

NJ Sports Betting Financial Impact

As expected, sports betting will have a positive financial impact for the state of New Jersey. The first month of betting saw $16 million in wagers placed with $3.5 million of revenue.

Online betting will be a steady cash flow, too, with a 13 percent tax for them. The state is anticipating $13 million in revenue their first year. This money will ultimately be re-routed into revitalizing Atlantic City. With Atlantic City getting a facelift, this could bring in more tourism, which in turn is more money for everyone.

Once all of these casinos and operations get off the ground, the state of New Jersey will enjoy the profits, which will hopefully be used to turn Atlantic City into an area to make people think twice about heading to Las Vegas.



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