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SugarHouse Sportsbook Now Live in NJ

With the NFL season just around the corner, online NJ betting products are finally launching in the Garden State.

However, there’s a new game in town: SugarHouse sportsbook, which is brought to the state by the Philadelphia-based casino.

DraftKings sportsbook, which launched on August 1, was the first online/mobile sports betting platform and was the only game in town for about three weeks until playMGM launched this past Wednesday.

Two days after sending an email to customers about their intent to join the NJ Sportsbooks frenzy, Rush Interactive launched their new platform.

SugarHouse Sportsbook Features

SugarHouse implemented a similar feature to DraftKings’ live-ticket system, which allows users to cash out their bets before the result is determined.

Great odds and advanced technology enables those In-Game bets at PlaySugarHouse.com to remain open longer and maximize betting opportunities during the game. Players have the opportunity to make a wide range of bets including who will win the game, upcoming plays, over/under for teams and players, partial game bet, parlays, and much more. An innovative feature allows players to cash-out an active bet before the outcome is determined, allowing them to secure part of their winnings or cut their losses as the odds change.

SugarHouse will also allow users to toggle between American, decimal, fractional odds. Customers can parlay up to 12 games together. However, SugarHouse also plans to launch a “unique jackpot parlay feature,” according to the email.

Rush Street Gaming: Proven Success & Leadership

In 2016, SugarHouse launched under the Golden Nugget license, which has become a leader in New Jersey gambling. The network had more than $9 million in revenue in July, which accounted for more than a third of the total in the industry.

PlaySugarHouse also offers New Jersey virtual sports and popular live-dealer games. Kambi will be powering the sportsbook and its functionality. It will be incorporated directly into the existing SugarHouse casino app.

Customers will have a shared wallet that they can use across all of their products. The company hopes to be able to allow customers to utilize PayPal soon, too. At the time of the launch, SugarHouse is the only operation with both online and brick-and-mortar casinos in New Jersey.

Rush Street Gaming, the parent company, also owns places in New York and Pennsylvania, two more states that should see legalized sports gambling soon with Pennsylvania coming in a matter of months at retail locations.



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