For fans of the sports app “theScore”, be prepared for a new offering in 2019….sports betting!
In 2019, the company plans to launch a mobile sports betting app in association with Monmouth Park in New Jersey, which is operated by Darby Development LLC. The New Jersey Thoroughbred Horsemen’s Association is also a part of the deal.
Like similar NJ betting apps and NJ Sportsbooks, it would allow users to bet within the confines of the state of New Jersey, with an estimated launch in mid-2019. NJ Sports Betting Revenue has exploded with online sportsbooks and betting apps. DraftKings, FanDuel and BetStars continue to lead the digital betting boom in NJ.
“This is a significant moment for “theScore”, becoming the first media company in North America to announce its plans to launch online and mobile sports betting in the United States,” said John Levy, Founder and CEO of theScore. “Sports betting has long been part of our company DNA in how we’ve delivered content to fans. Providing the ability to actually bet on games is the natural next phase for theScore.
TheScore Sports Betting App Partners
Darby CEO Dennis Drazin said, “theScore has one of the leading sports apps in North America, a world-class reputation for mobile sports development, and a large highly-engaged audience.”
With the deal, Darby will receive a cut of the revenue from theScore’s sportsbook, which will be in the form of some minimum guarantees, renewal fees, etc.
The deal has the potential to be a 15-year deal, with it starting as a five, then upon agreement, is extended to 10.
In case you’re wondering who will provide the sports betting platform, that will be Bet.Works (US) LLC, a company that already has a deal with theScore.
David Wang, the founder and CEO of Bet.Works said, “We are extremely excited about working with theScore. They have a huge audience and one of the most comprehensive sports apps on the market, providing the connective tissue between hardcore sports fans and the teams they love. We are confident the Bet.Works team can help theScore to the forefront of mobile sports betting in New Jersey and beyond.”
There will be more platforms than ever in 2019 for the consumer to place their bets in the Garden State. The under-utilized PlayMGM and Ceasars bonus code betting apps should officially be on notice that they will have to innovate in order to compete.