Kindred Group (previously Unibet Group), via the Hard Rock Hotel & Casino Atlantic City license, has launched their NJ online casino. This marks the first step into the United States online gaming space for Kindred’s UNIBET online casino brand.

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Via a press release, Kindred also noted that their NJ online sportsbook will soon follow per their partnership with Kambi.

Manual Stan (SVP Kindred US):

“We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment. We have been preparing for this first and important step very thoroughly for a long time and we are excited to take another step into what will most likely become the largest betting market in the world”

UNIBET will be entering an extremely competitive NJ Sports Betting market that has been dominated by FanDuel Sportsbook and DraftKings Sportsbook. With massive brand names like William Hill NJ and soon to launch FOX Bet, NJ sports bettors should expect an onslaught of advertisements this football season. As an unfamiliar brand to U.S. customers, UNIBET will struggle to gain market share out of the gate. A friendly new player bonus and solid sports betting app will be needed as over 80% of NJ Sports Betting revenue is originating from online/mobile devices.

UNIBET Set To Launch In PA As Well

Kindred is planning to enter the new PA online sports betting market before the 2019 football season via a strategic partnership with Mohegan Sun Pocono. The Unibet Online Casino platform will also launch in PA and will find a familiar competitor in DraftKings Casino app.

Mohegan Sun, who announced their partnership with the Kindred Group earlier this year, expects to open the sportsbook in August according to The Morning Call. When the retail sportsbook does open, it will be the permanent sportsbook location at Mohegan Sun Pocono.

The casino’s planned 1,130-square-foot sportsboo will be a 75-person-capacity venue next to Molly O’Sheas Pub & Eatery. It will feature a video wall, seven sports betting terminals and three teller booths.

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